Top Reasons Why Content Marketing Goes Wrong
Content Marketing Churning out authentic, quality content has become the norm for digital marketing in this day and age. That does not mean it encapsulates the essence of marketing as 70% of marketers still don’t integrate their business plan with their content marketing strategy. Even though marketing specialists and brands are aware of the positives of content marketing, they are not really tapping its full potential. Content is King and everyone knows that. You may have created an awesome content marketing strategy and did what the experts told you to do. Like many businesses, you may have gone a little overboard in creating content that you may have ended up ignoring what interests viewers. It will amaze you to discover that more than 88% of businesses and companies are into content marketing. Out of that only 35% are effective in content marketing. That means 53% of them are not finding their strategies effective for growth and profit. Here are the top reasons why you