Posts

Showing posts from July, 2019

How to Improve Your Google Remarketing Conversion Rates

Google remarketing is another form of online advertising which enables to connect with the past visitors who have shown interest in your product or service. They will see the ads while accessing the net for different purposes like browsing the web, watching YouTube videos or reading news sites. For better and efficient conversion rates it is recommended to look for the best remarketing services that come with the right tactics and strategies for generating traffic and thus increasing conversion rates. Here are some of the ways to increase conversion rates •     Using Dynamic remarketing ads will help in building remarketing audiences based on individual product pages. Try to have a wide range of product line which you want to promote effectively through remarketing and for these you can use on-page code to help Google identify you. •     Avoiding AD fatigue by splitting up audience list. The same marketing audience should not be bombarded with the same repetit

PPC Advertising ideas for Realtors to Boost Leads

Real estate is an extremely local product. It's true that Search engine optimization comes first when we talk about boosting leads. But keep in mind that only 10 searches can come on the first search page of Google. This brings the need for PPC advertising which falls under search engine marketing. Local extensions: Having local extensions become vital when it comes to PPC advertising for the real estate business .   The local extension will provide the user: •     The distance to your location. •     The street address •     One click “call” button. ·          Access to a details page for the location with other information like phone number, photos, customer ratings, etc. Site link extension and Price extensions There are various approaches to add site links in the ad copy. In the case of PPC advertising for realtors , floorplan pages become the ideal application. The price extensions are relatively new, which comes with the feature of add

Everything You Need to Know about PPC advertising

PPC advertising or Pay-per-click advertising is a paid advertising where advertisers have to pay each time their ad is clicked. Advertisers need to bid on the value of a click based on the keywords, platforms, and audience type in which it will get advertised. It is most widely used across various social media platforms like facebook, twitter, LinkedIn. There are many well recognized PPC Advertising services that can create tailor-made PPC campaign for you based on your business, industry sector, competitors and USP’s. Benefits: •     It helps in pulling quality traffic. You need not push out advertisements to convince people to buy. The search traffic is already searching for the problem you solve and as such, they are already interested in your products and services. •      PPC advertising formats are much improved than organic listings. With more options, you can generate more results thus adding value to searchers. •     It helps in building brand recogn