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How to Improve Your Google Remarketing Conversion Rates

Google remarketing is another form of online advertising which enables to connect with the past visitors who have shown interest in your product or service. They will see the ads while accessing the net for different purposes like browsing the web, watching YouTube videos or reading news sites. For better and efficient conversion rates it is recommended to look for the best remarketing services that come with the right tactics and strategies for generating traffic and thus increasing conversion rates. Here are some of the ways to increase conversion rates •     Using Dynamic remarketing ads will help in building remarketing audiences based on individual product pages. Try to have a wide range of product line which you want to promote effectively through remarketing and for these you can use on-page code to help Google identify you. •     Avoiding AD fatigue by splitting up audience list. The same marketing audience should not be bombarded with the same repetit
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PPC Advertising ideas for Realtors to Boost Leads

Real estate is an extremely local product. It's true that Search engine optimization comes first when we talk about boosting leads. But keep in mind that only 10 searches can come on the first search page of Google. This brings the need for PPC advertising which falls under search engine marketing. Local extensions: Having local extensions become vital when it comes to PPC advertising for the real estate business .   The local extension will provide the user: •     The distance to your location. •     The street address •     One click “call” button. ·          Access to a details page for the location with other information like phone number, photos, customer ratings, etc. Site link extension and Price extensions There are various approaches to add site links in the ad copy. In the case of PPC advertising for realtors , floorplan pages become the ideal application. The price extensions are relatively new, which comes with the feature of add
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Location: Dubai - United Arab Emirates
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Everything You Need to Know about PPC advertising

PPC advertising or Pay-per-click advertising is a paid advertising where advertisers have to pay each time their ad is clicked. Advertisers need to bid on the value of a click based on the keywords, platforms, and audience type in which it will get advertised. It is most widely used across various social media platforms like facebook, twitter, LinkedIn. There are many well recognized PPC Advertising services that can create tailor-made PPC campaign for you based on your business, industry sector, competitors and USP’s. Benefits: •     It helps in pulling quality traffic. You need not push out advertisements to convince people to buy. The search traffic is already searching for the problem you solve and as such, they are already interested in your products and services. •      PPC advertising formats are much improved than organic listings. With more options, you can generate more results thus adding value to searchers. •     It helps in building brand recogn
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Location: Dubai - United Arab Emirates
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What Can Digital Marketing Agencies Do for Your Business

Digital marketing agencies become very vital when we talk about marketing for brands. It gives you a good amount of ROI for your marketing campaign without having to spend tons of money. Digital marketing is done through digital channels or mediums such as websites, social media platforms, email, apps, etc, connecting you to a larger audience thus generating effective leads. Selecting the right digital marketing agencies becomes very crucial as having the right skills and expertise can take your brand to new heights. Let's find out how these agencies can build your brand: •    Helps in targeting the potential market. Online marketing allows a business to target their customer based on age, interest, geographical barriers, etc. •    Helps in creating a reliable branding. Having a strong and consistent brand is vital to gain the trust of the customer. A company needs a unique logo, a tagline or a slogan to give the branding look. And this kind of branding through
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Location: Dubai - United Arab Emirates
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Types of Digital Marketing Explained

Digital marketing is data-driven marketing which is done online. It helps the marketers in monitoring the marketing strategies along with continuous measurement of their efforts. Some of the most used digital marketing strategies are as follows: Search Engine Optimization(SEO): Search engine optimization helps in featuring your website and articles on the best relevant searches. It uses various techniques to optimize websites, pages, and articles, ensuring that your website gets featured in the top results when the relevant keywords are searched. Pay per click advertisement: This is a model of digital marketing  where advertisers pay each time one of their ads gets clicked. It's more of like the paid version of SEO, where you are buying visits to your site, rather than earning them organically. It comes with a complex algorithm on the side of the search engine. Social Media Marketing: Today all the people are so intrinsically attached to social media, that it m
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Location: Dubai - United Arab Emirates
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How Does SEO Help Your Business Grow?

No matter what is your business model, today every business needs some kind of internet exposure, as that’s where the whole world is headed to. And if you don't catch up, you are bound to stay behind. Whenever someone browses the web, the search engine ranks the searched website and this happens due to SEO. Search engine optimization is a way of optimizing a website which helps in directing the organic traffic towards your website. With the proper SEO services from the professionals, you will get the benefit not only in boosting your business but also saving you from losing unnecessary money. 1.     Better credibility: An experienced SEO will help you to establish a website which will give a clean and effective customer experience. They will help to maintain: •     Quality backlink profiles. •     Optimized on-page elements. •     Machine learning signals. 2.     Impacts the buying cycle: Selecting the right SEO services impact the buy
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Location: Dubai - United Arab Emirates
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5 Must do SEO tips for your website

For a website, it doesn’t matter how good your content is or how better your services are unless the content is hooked to a better face, and is visible to the user instantly, all your efforts would go in vain. This is what makes SEO important for any online business to grow. To make sure your website has a good search engine optimization , here are 5 mandatory SEO tools to help your website rank higher in search results: 1.      Think Smart, Focus Smartphone An average person performs most of the searches through his/her Smartphone. Having almost half the consumers mobile-oriented, make sure your website is compatible with mobile phone viewing and easy to load. 2.      Think like the user How would someone perform a search if they want to go somewhere, find a place to eat, buy a product, compare prices, etc.? To have the search results in favor of your website, make your content user intended. 3.      Featured Snippets These are information banners that appear at the
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Location: Dubai - United Arab Emirates
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