Everything You Need to Know about PPC advertising

PPC advertising or Pay-per-click advertising is a paid advertising where advertisers have to pay each time their ad is clicked. Advertisers need to bid on the value of a click based on the keywords, platforms, and audience type in which it will get advertised.

It is most widely used across various social media platforms like facebook, twitter, LinkedIn. There are many well recognized PPC Advertising services that can create tailor-made PPC campaign for you based on your business, industry sector, competitors and USP’s.

Benefits:

•    It helps in pulling quality traffic. You need not push out advertisements to convince people to buy. The search traffic is already searching for the problem you solve and as such, they are already interested in your products and services.

•    PPC advertising formats are much improved than organic listings. With more options, you can generate more results thus adding value to searchers.

•    It helps in building brand recognition by making people aware of your brand.

•    Unlike organic listings, these are not dependent on SEO or Google Algorithm changes. It's more of a number game.

PPC advertising is completely based on relevance. Targeted customers are in continuous search for specific products, services, and information at any point of time. A PPC advertising agency has the ability to show at the exact moment when the search is occurring. For example, if a user searches for a ““red traveling bag,” an advertiser can show an ad speaking to “red traveling bag.”

PPC advertising in Dubai: