PPC Advertising ideas for Realtors to Boost Leads

Real estate is an extremely local product. It's true that Search engine optimization comes first when we talk about boosting leads.

But keep in mind that only 10 searches can come on the first search page of Google.

This brings the need for PPC advertising which falls under search engine marketing.

Local extensions:

Having local extensions become vital when it comes to PPC advertising for the real estate business.  The local extension will provide the user:

•    The distance to your location.

•    The street address

•    One click “call” button.

·         Access to a details page for the location with other information like phone number, photos, customer ratings, etc.

Site link extension and Price extensions

There are various approaches to add site links in the ad copy. In the case of PPC advertising for realtors, floorplan pages become the ideal application.

The price extensions are relatively new, which comes with the feature of adding up to eight price cards. Once clicked, the user gets directed to the floor plan or model they are most interested in on your site.

Prevent other city keyword matches:

Set up a separate negative keyword list of the common brand names and unique city names to prevent duplicate and un-targeted searches.

But while doing this, remove the state and state abbreviation of your target location.

Geotargeting:

Geotargeting will help you reach customers who are looking for your brand or real estate in your target location but not physically located.

Try to narrow down your Adwords real estate campaign thus creating more qualified leads and excluding the unqualified traffic.

PPC Advertising Agency in Dubai